Naturally derived

Ceteareth-20

On the label: Ceteareth-20

Helps blend and thicken Uplift Care. The only PEG we use.

What it is

A coconut-derived emulsifier, the ingredient that helps oil and water blend into one smooth conditioner.

Why we use it

It holds Uplift Care together and gives it body. We chose it carefully: it rinses clean and doesn't coat the hair.

Where it comes from

Made from coconut-derived fatty alcohols.

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

Take the one minute quiz →

Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x