Naturally derived
Hydrolysed wheat protein
On the label: Hydrolyzed wheat protein
Strengthens and helps hair look fuller.
What it is
Wheat protein broken down into small pieces, so it can bond with the hair.
Why we use it
It nourishes and softens, helps hair look fuller, and smooths the cuticle so hair is less porous. That means stronger, shinier strands that hold moisture better and are easier to style.
Where it comes from
Made by breaking wheat protein down with water (hydrolysis).
Find it in
Not sure which?
Let us match your ritual.
Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.
Take the one minute quiz →Works alongside
- Naturally derived
Glycerin
Draws moisture into hair and helps it stay there. - Naturally derived
Cetearyl alcohol
A plant-based fatty alcohol that gives our conditioners their creamy texture. - Naturally derived
Citric acid
Balances pH so formulas suit your scalp. - Naturally derived
Hydrolysed oat protein
Smooths and strengthens damaged hair.
Ready to begin?
Find your ritual.
Two collections, chosen by hair type. Pick yours and you're done.
Or mix and match
Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.
