Naturally derived

Cetearyl alcohol

On the label: Cetearyl alcohol

A plant-based fatty alcohol that gives our conditioners their creamy texture.

What it is

A blend of two fatty alcohols, cetyl and stearyl, made from plant oils. Despite the name, it isn't a drying alcohol. It's a soft, waxy, conditioning ingredient.

Why we use it

Cetearyl alcohol gives our conditioners their thick, creamy texture, keeps the formula stable, and helps soften and smooth hair.

Where it comes from

Derived from vegetable oils.

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

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Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x