Naturally derived
Sodium lauroyl methyl isethionate
On the label: Sodium lauroyl methyl isethionate
One of the mildest coconut cleansers there is.
What it is
A coconut-derived cleanser (surfactant), and one of the mildest you'll find. It's sulfate-free.
Why we use it
It gives a soft, creamy lather and cleans gently without stripping, which is why it suits Enrich Cleanse for dry, curly and damaged hair. It's also curly girl friendly.
Where it comes from
Made from coconut fatty acids.
Not sure which?
Let us match your ritual.
Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.
Take the one minute quiz →Works alongside
- Naturally derived
Davidson plum extract
A native Australian plum, rich in antioxidants, to condition and protect. - Naturally derived
Glycerin
Draws moisture into hair and helps it stay there. - Naturally derived
Citric acid
Balances pH so formulas suit your scalp. - Naturally derived
Sodium cocoyl isethionate
A creamy coconut cleanser that's kind to dry hair.
Ready to begin?
Find your ritual.
Two collections, chosen by hair type. Pick yours and you're done.
Or mix and match
Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.
