Citric Acid
A naturally derived ingredient that adjusts the pH of the products. This helps put the products into the correct pH range for scalp, hair and effectiveness. Scalps have a pH of around 5.5, the best pH range for a shampoo is pH 5.0-6.5 and a conditioner pH 4.0-5.0.
Conditioners have a lower pH (acidic) this is to close the cuticle, sealing in the moisture and filling any gaps in the cuticle.
Shampoos have a higher pH to clean away grease, dirt and to match the scalp pH.
This consciously selected ingredient is used in all of our Crown Collection + Nurture Wash from our Nourished Collection.