Naturally derived

Glycerin

On the label: Glycerin

Draws moisture into hair and helps it stay there.

What it is

A clear, plant-derived humectant, which means it attracts water. It's one of the most widely used, well-loved ingredients in all of body care.

Why we use it

Glycerin draws moisture into the hair and scalp and helps keep it there. It softens and smooths the outer cuticle for more shine, improves stretch so hair is less prone to snapping, and helps curls look defined with less frizz.

Where it comes from

Made from plant oils by splitting the fats with water (hydrolysis).

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

Take the one minute quiz →

Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x