Natural
Aqua (water)
On the label: Aqua
Purified water, the base of our formulas.

What it is
Water, purified so it is free of impurities and microbes.
Why we use it
Water is the base that everything else dissolves into. It lets oils and water-loving ingredients come together into a smooth shampoo or a creamy conditioner. Only purified water is used, so the formula stays clean and stable.
Where it comes from
Purified water.
Find it in
Uplift CleanseShampoo · fine, flat or oily hairShop now
Uplift CareConditioner · fine, flat or oily hairShop now
Enrich CleanseShampoo · thick, dry, curly or damaged hairShop now
Enrich CareConditioner · thick, dry, curly or damaged hairShop now
Nurture WashBody washShop now
Alchemy MaskTreatment maskShop now
Radiance DewLeave-inShop now
Not sure which?
Let us match your ritual.
Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.
Take the one minute quiz →Works alongside
- Natural
Natural vitamin E
An antioxidant that helps protect hair and scalp from everyday stress. - Natural
Aloe barbadensis leaf juice
Natural hydration that soothes and conditions the scalp. - Natural
Jojoba seed oil
Rich in vitamins and minerals that nourish hair. - Natural
Grapeseed oil
High in antioxidants and linoleic acid, for a light, clean feel.
Ready to begin?
Find your ritual.
Two collections, chosen by hair type. Pick yours and you're done.
Or mix and match
Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.