COSMOS approved

Sodium benzoate

On the label: Sodium benzoate

A salt of benzoic acid, found naturally in fruit, that guards against yeast and bacteria.

What it is

A salt of benzoic acid, which occurs naturally in cranberries, plums, apples and other fruit. It's also widely used to keep food fresh.

Why we use it

It guards against yeast and bacteria, keeping Nurture Wash fresh and safe to use.

Where it comes from

Nature identical: made in a lab, but the same molecule found in fruit.

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

Take the one minute quiz →

Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x