Natural

Salt (sodium chloride)

On the label: Sodium chloride

Naturally thickens our shampoo.

What it is

Simple salt, the same mineral you know from the kitchen and the sea.

Why we use it

A small amount of salt thickens our shampoo naturally, so it pours slowly and spreads easily. It means we don't need synthetic thickeners to get that rich, creamy feel.

Where it comes from

Mined or evaporated from sea water.

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

Take the one minute quiz →

Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x