COSMOS approved
Potassium sorbate
On the label: Potassium sorbate
A mild preservative that keeps formulas stable.
What it is
A mild preservative, also widely used in food. It occurs naturally in rowan berries.
Why we use it
It keeps our products stable and working at their best for as long as you use them.
Where it comes from
Nature identical: made by reacting sorbic acid with potassium hydroxide. Making it this way is more sustainable than harvesting it from berries.
Find it in
Not sure which?
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- COSMOS approved
Benzyl alcohol
Protects products from bacteria. Found naturally in many fruits. - COSMOS approved
Sodium benzoate
A salt of benzoic acid, found naturally in fruit, that guards against yeast and bacteria. - Natural
Natural vitamin E
An antioxidant that helps protect hair and scalp from everyday stress. - Natural
Jojoba seed oil
Rich in vitamins and minerals that nourish hair.
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Two collections, chosen by hair type. Pick yours and you're done.
Or mix and match
Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.
