We’re embracing the clear beauty movement, and it couldn’t align with us more!

For as long as we’ve been in the industry and beginning to deeply understand it, we’ve noticed - and frankly, been disheartened - by the lack of information being openly provided, vague claims being made by some of our favourite ‘clean’ self care brands AND in some cases, the strategic and perfectly compliant ways of misinforming consumers. These claims and tactics aren’t being DISHONEST but they aren’t being 100% honest either - there’s a grey area. In a lot of cases, the products themselves are truly ‘clean’ products.