Natural

Argan oil

On the label: Argania spinosa kernel oil

A rich source of vitamin E for soft, glossy hair.

An argan tree branch with ripening fruit

What it is

A golden oil from the kernels of the argan tree, native to Morocco.

Why we use it

Argan is rich in essential fatty acids, vitamin E and antioxidants. It restores moisture to dry, frizzy or damaged hair, softens split ends and leaves hair glossy and manageable, without weighing it down. That's why it lives in Enrich Care.

Where it comes from

Cold pressed from argan kernels, without heat, so the goodness is kept intact.

Not sure which?

Let us match your ritual.

Six quick questions about your hair and scalp, and we'll match your cleanse, care and treatment.

Take the one minute quiz →

Ready to begin?

Find your ritual.

Two collections, chosen by hair type. Pick yours and you're done.

Uplift Cleanse bottle layered with long straight hair

For fine, flat or oily hair

Uplift

Shop Uplift →
Enrich Cleanse bottle layered with long curly hair

For thick, dry, curly or damaged hair

Enrich

Shop Enrich →

Or mix and match

Your scalp and your lengths can want different things. Pair any Cleanse with any Care, and the build discount still applies.

Come and join us.

Slow Sunday ritual prompts and first word on new things. 10% off your first order.

With love, always. Alex x